This was a project for ICA. The brief was to make a design that is suitable mid-section, not premium and not budget, and that would be applicable to the whole mid-section of the ICA sortiment. We worked alot with analysis to position the mid-section. Our concept was to create a sectioning with two colorblocks in the background and we worked alot with photography. My role in this project was to create the design and I worked mostly in Adobe Illustrator.
Project made by: Isabel Skog, Sara Lagerquist, Josefine Ellegaard, Mathilda Lindqvist Soto.
